‘Geachte heer Moholy Nagar’. Het feuilleton van Augusta de Wit en de pr van het Bauhaus in Nederland
In 1923, the year in which the Bauhaus organized its first major exhibition, the Dutch writer Augusta de Wit dedicated three extensive newspaper articles to the teaching methods and achievements of the school. Her serialised essays occupy an exceptional place in the early Dutch literature on the Bauhaus. Never during the years of the school’s existence were so many column inches devoted to the German institute and seldom were its ideals and accomplishments written about in such an accessible manner. In The Bauhaus and Public Relations: Communications in a Permanent State of Crisis (2014) Patrick Rössler posited that De Wit was most probably instrumentalized by the school itself, since the Bauhaus repeatedly orchestrated its own publicity. But were De Wit’s essays indeed an example of Bauhaus PR? To gain greater insight into this issue, the essay examines the influence of the school’s publicity campaign of 1923 on the Dutch press.