One of the Netherlands’ first ever interior design stores opened to the public in 1900. Known as ’t Binnenhuis and run by H.P. Berlage and Jacques van den Bosch, it was an immediate run-away success. The store and its well-designed modern household furnishings were extremely popular among the affluent residents of central Amsterdam, Oud-Zuid and Het Gooi.
The exhibition Rechte stoelen, rechtschapen burgers. Wonen volgens ’t Binnenhuis (1900-1929) focused on these well-to-do customers. What did they buy from ’t Binnenhuis and how do the pieces they purchased feature today in the homes of their descendants? Photographer Johannes Schwartz (b. 1970), one of the artists representing the Netherlands at the 2011 Venice Biennale, recorded their present fate in a wonderful series of photographs.
Photography: Gemeentemuseum Den Haag
See also the publication Rechte stoelen, rechtschapen burgers. Wonen volgens ’t Binnenhuis (1900-1929).